A logo is more than a design. It is the symbol of who we are

When creating our new identity, we explored many symbols and icons. But along the way, we realised something important.

We already had the strongest symbol.

AMS.

Our new logo embraces this shorter, more dynamic identity while expressing a key idea behind our brand:

Unity.

The overlapping letters represent the power of bringing things together:
•People and expertise
•Technology and innovation
•Healthcare professionals and patients
•Companies united under one vision

At AMS, progress occurs at the intersection of collaboration.

And that is exactly what our logo represents.